![]() All you have to do is go to and follow the instructions. TinyURL is a free link shortening platform that’s perfect for users who have one-off links they want to shorten. Buff.ly is perfect for anyone who uses Buffer as their social media management platform. With Buff.ly, you can shorten your links, customize them, distribute them to all your social media profiles, and track their performance metrics right in the Buffer platform. Similar to Hootsuite’s link shortener tool, Buff.ly is integrated in Buffer, another social media management platform. Ow.ly is a great option for anyone who already uses Hootsuite as their social media management platform. With Ow.ly, you can distribute your links and track their performance metrics directly in the Hootsuite platform, which allows you to shorten every single link you post to all your social media profiles. Ow.lyĭeveloped by the social media management platform, Hootsuite, Ow.ly is a link shortener that’s included in every free Hootsuite account. For instance, their free plan offers 5,000 tracked clicks, 500 branded links, and 5 custom domain names, while their premium plan offers 1,500,000 tracked clicks, 150,000 branded links, and 20 custom domain names for $499 per month. With three plans for individuals and two plans for teams, Rebrand.ly offers link shortening solutions for both small business and enterprise companies. Trusted by over 250,000 customers, Rebrand.ly is a link shortener platform that can brand your links, track their performance metrics, or integrate with over 50 other platforms to seamlessly distribute your links. Starting at $12 per month, they price their plans based off the amount of links you’d like create and track. They also provide analytic reports that can track clicks by date, time, language, referrers, device, and location and integrate with web analytic tools like Google Analytics and Adobe.īl.ink offers six subscriptions tiers from a free to an enterprise plan. ![]() Bl.inkĪs one of the more robust link shorteners out there, Bl.ink offers smart branded links that allow you to create custom links that contain relevant words and not just a random string of characters. ![]() ![]() Their enterprise plan lets you brand 3,000+ links a month and provides all the data and metrics mentioned above, which is best for large businesses who want to brand and track every link in their marketing campaigns. They also offer branded links and have integrations with social media management software, like Sprinklr, Sprout Social, Buffer, Hootsuite, and HubSpot to help you seamlessly distribute your shortened links through your social media profiles.īit.ly’s free account offers up to 1,000 unbranded links and link reporting for 30 days, which is ideal for small businesses. Twitter and LinkedIn have the shortest character limits at 280 and 700 characters, respectively, so if you need to squeeze a link or an extra hashtag in one of your posts, link shorteners can help you stay within the limit.īit.ly is a link shortener platform that features a comprehensive dashboard displaying your links’ performance metrics, such as click-through rates, channel stats, and geographic information of the people clicking on your links. Every social media network limits the amount of characters you can include in your posts.Many link shorteners also let you track each of your link’s performance and analytics, which can help you understand which pieces of content perform best on specific platforms.Link shorteners can prune spammy-looking links into clear and concise links. In particular, adding tracking parameters to your links can result in URLs that look long and confusing to someone who’s unfamiliar with typical link tracking practices. When you post long links on social media, it can look like spam or deter users from clicking on something they don’t recognize.Using link shorteners can benefit your brand in three main ways: What are the benefits of using link shorteners? For example, a branded link for this blog post could look something like “hubs.ly/url-shorterner”. Some URL shorteners even offer branded link options. Shortening your links will make them easier to share and track performance. A link shortener will trim your links into polished URLs.
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